The conversation about economic inequality in the United States is one we need to be having. The disparities between those […]
Read more
Posted in:
Blog
To Be Persuasive, Make Just Three Claims
How compelling is this ad? Our new scheduling app does it all! It’s easy, reliable, and effective. It allows you […]
Read more
Posted in:
Blog
Can Stories be Persuasive?
There’s a reason why Adventure, Action, and Drama films make way more money than Documentaries. Granted, there are lots of documentaries made […]
Read more
Posted in:
Blog
How Building Trust Saves Lives
Just a few years ago, Ebola was tearing through communities in West Africa . A massive health campaign to warn people of […]
Read more
Posted in:
Blog
The Strength of Moralized Opinions
People have lots of opinions, and the reasons for those opinions can come from anywhere. Two people might agree that […]
Read more
Posted in:
Blog
Why Persuasion is Personal: The Neuroscience of Influence
What’s going on in a person’s head when a set of arguments actually changes their opinion? Is it the rational […]
Read more
Posted in:
Blog
How Other People’s Opinions Affect Our Own
Tons and tons of research in the psychology of opinions has considered people’s opinions, including where they come from and how they […]
Read more
Posted in:
Blog
Cognitive Dissonance: A Crash Course
Chances are good that you’re heard of cognitive dissonance theory, but how well do you know the ins and outs of […]
Read more
Posted in:
Blog
People Conveniently Forget What Makes Products Unethical
You have plenty of choices when you go shopping, and a lot of those choices mean ethical tradeoffs. Do you […]
Read more
Posted in:
Blog
How Can We Convince People to Be Healthy?
Certain messages may persuade people to get vaccinated, quit smoking, etc.
Read more