There’s a reason why Adventure, Action, and Drama films make way more money than Documentaries. Granted, there are lots of documentaries made […]
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How Building Trust Saves Lives
Just a few years ago, Ebola was tearing through communities in West Africa . A massive health campaign to warn people of […]
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The Strength of Moralized Opinions
People have lots of opinions, and the reasons for those opinions can come from anywhere. Two people might agree that […]
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Why Persuasion is Personal: The Neuroscience of Influence
What’s going on in a person’s head when a set of arguments actually changes their opinion? Is it the rational […]
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How Other People’s Opinions Affect Our Own
Tons and tons of research in the psychology of opinions has considered people’s opinions, including where they come from and how they […]
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Cognitive Dissonance: A Crash Course
Chances are good that you’re heard of cognitive dissonance theory, but how well do you know the ins and outs of […]
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People Conveniently Forget What Makes Products Unethical
You have plenty of choices when you go shopping, and a lot of those choices mean ethical tradeoffs. Do you […]
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How Can We Convince People to Be Healthy?
Certain messages may persuade people to get vaccinated, quit smoking, etc.
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Can New Rules Shape Public Opinion?
New laws and regulations can change public opinion.
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How “Party Cues” Can Influence Political Opinions
Regardless of what the policies actually are, liberals tend to support policies endorsed by Democrats, and conservatives tend to support policies endorsed by Republicans.
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