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Category: Blog

Posted in: Blog

Can New Rules Shape Public Opinion?

New laws and regulations can change public opinion.

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Posted in: Blog

How “Party Cues” Can Influence Political Opinions

Regardless of what the policies actually are, liberals tend to support policies endorsed by Democrats, and conservatives tend to support policies endorsed by Republicans.

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Do Americans Divide Themselves by Ideology?

The typical American resident avoids coherent identification with a political ideology.

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Quick Opinions Are Strong Opinions

When people can provide their opinion quickly, they also tend to be resistant to changing that opinion.

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Posted in: Blog

To Change Moral Opinions, Use Moral Arguments

Research by my colleagues and I shows that moral opinions are not always more resistant to change.

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advocacy attitude strength certainty cognitive dissonance consumer psychology COVID-19 culture dissonance health communication ideology implicit bias marketing message framing misinformation morality persuasion political attitudes political opinion political psychology prejudice public health public opinion science communication social activism social influence social media strong attitudes strong opinions trust

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