Audio Course available on Knowable [1.5 hours]
Persuasion is everywhere. Advertisements shape our opinions of major brands. Op-eds shape our opinions on important issues. Online reviews shape our opinions of new restaurants. But what makes a message effective? And how can you boost your own persuasive influence? In this audio course, Dr. Andy Luttrell shares a collection of persuasion principles backed by decades of research in social science. You’re about to discover a wide range of science-based strategies that you can use to give yourself an edge when selling, negotiating, or persuading at work or in everyday life.
Video Course available on Udemy [3 hours]
In this course, you’ll understand one of the most prominent and well-tested models of persuasion. Once you have a grasp on that, you’ll start to see how all of the elements of a persuasive message come together. By the end of this course, you’ll be able to make smart decisions about how you deliver your message, who delivers it, how to tailor it to a particular audience, and more.
Video Course available on Udemy [2 hours]
Social influence is a huge part social psychology, and many people have begun to see its applications to the world of business, fundraising, advocacy, and even everyday interactions. In this course, you’ll develop the skills needed to influence other people more effectively. You’ll not only learn a bunch of proven influence strategies; you’ll also learn why they work, which will help you develop your own techniques that have yet to be discovered by psychologists.