Dr. Robert Cialdini is an internationally recognized expert on the science of influence. His book Influence is one of the […]
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Ep 36: Negotiation with Kwame Christian
Kwame Christian is an attorney and negotiation expert. He’s the director of the American Negotiation Institute where he and his team offer training […]
Ep 35: Ambivalence with Iris Schneider
Dr. Iris Schneider studies the psychology of “ambivalence,” which is when we can see both the pros and cons of […]
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Getting People to Care About Economic Inequality
The conversation about economic inequality in the United States is one we need to be having. The disparities between those […]
Read moreTo Be Persuasive, Make Just Three Claims
How compelling is this ad? Our new scheduling app does it all! It’s easy, reliable, and effective. It allows you […]
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Can Stories be Persuasive?
There’s a reason why Adventure, Action, and Drama films make way more money than Documentaries. Granted, there are lots of documentaries made […]
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