Lara Aknin studies what makes people happy. In particular, she’s spent a lot of time looking at how being generous […]
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BONUS: “Best” of 2020
Although 2020 will be remembered mostly for annoyances and deeply tragic events, one thing that kept me going this year […]
Ep 27: Giving and Getting Good Gifts
It’s that time of year when winter holidays send people on a buying spree as they collect gifts to give […]
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Getting People to Care About Economic Inequality
The conversation about economic inequality in the United States is one we need to be having. The disparities between those […]
Read moreTo Be Persuasive, Make Just Three Claims
How compelling is this ad? Our new scheduling app does it all! It’s easy, reliable, and effective. It allows you […]
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Can Stories be Persuasive?
There’s a reason why Adventure, Action, and Drama films make way more money than Documentaries. Granted, there are lots of documentaries made […]
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