Dr. Iris Schneider studies the psychology of “ambivalence,” which is when we can see both the pros and cons of […]
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Ep 34: Opinions of Ourselves with Ken DeMarree
Ken DeMarree studies how opinion science applies how we see ourselves. He’s an associate professor of psychology at the University […]
Ep 33: Liking What Helps You with David Melnikoff
David Melnikoff studies how our goals affect how we feel about things. When stuff helps us reach a goal, we […]
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Getting People to Care About Economic Inequality
The conversation about economic inequality in the United States is one we need to be having. The disparities between those […]
Read moreTo Be Persuasive, Make Just Three Claims
How compelling is this ad? Our new scheduling app does it all! It’s easy, reliable, and effective. It allows you […]
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Can Stories be Persuasive?
There’s a reason why Adventure, Action, and Drama films make way more money than Documentaries. Granted, there are lots of documentaries made […]
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