Interested in learning more about the psychology of opinions and how they change? Over the years, I’ve developed a number of online courses that dive deep into these topics and offer a tour of the social science research that has revealed how these things work. These course have been viewed and listened to by hundreds of thousands of people around the world. Check them out to learn more!
This video course offers 3+ hours of instruction on the makings of persuasive messages, based on decades of classic research in social psychology. Learn the characteristics of messages, communicators, and audiences, that are especially likely to produce changes of mind.
This 2-hour audio course traces major insights on how persuasion works, based on research across the social sciences. Key points are supported by a look at the studies that offer evidence for them.