Joe Fuld founded the political consulting firm, The Campaign Workshop, and he also co-hosts the podcast, “How to Win a Campaign.” In this episode, he shares his background in political and advocacy campaigns and what you need to consider if you’re thinking of running for office yourself. At the top of the show, I also talked to Pavan Parikh. He’s...
Dr. Zakary Tormala is a professor of behavioral science and marketing at Stanford University’s business school. He studies how people can become certain of an opinion and what that means for their willingness to share their views. We talk about what certainty is, how it affects people’s choices and resistance to change, and how the research about certainty can inform best...
Dr. Gordon Pennycook studies why people share misinformation. His research has used many techniques to understand people’s ability to judge the accuracy of information, their willingness to share that information, and what we can do to encourage people to only spread true information. Some of the things that come up in this episode: There’s lots of coronavirus misinformation out...
Shannon Odell is a comedian and neuroscientist, and she uses comedy as a tool to teach people about science. She’s done this through hosting live shows, a YouTube series, a podcast, and other ways of getting the word out about how cool neuroscience is. In this episode, we talk about how she got into science, how she got into comedy, and how she thought to combine those two worlds. Be sure to...
Dr. Sharon Shavittis a professor of marketing at the University of Illinois. Her research has looked at consumer behavior from lots of angles, and she has been a pioneer in thinking about the role of culture in the persuasion process. In this episode, we talk about how she started to consider how the success of an advertisement depends on the audience’s cultural values and other effects of...
Deion Hawkins is an assistant professor of Communication Studies at Emerson College. He uses in-depth interviews with members of a community to understand health communication and the effects of police brutality. In this episode, he shares his dissertation work about where members of Black community get information about police brutality and the psychological toll that information takes. We...
Phia Salter takes a cultural psychology approach to studying racism. She’s an associate professor of Psychology at Davidson College, and in this episode she draws a contrast between thinking of racism as an individual bias versus thinking of it as systemic. She talks about her research on the “Marley hypothesis” and the ways in which our environments’ discussion of racial issues shapes our...
William Brady studies how messages spread online–especially on social media sites. By mixing psychology experiments with analyses of millions of messages on social media websites, he’s learned what kinds of language cuts through the clutter. Specifically, he finds that moral emotional language plays a hefty role in online communication. In this episode, Billy talks...
Nathan Kalmoe is a political scientist at Louisiana State University. He studies public opinion and mass political behavior. In 2017 he co-authored the book, Neither Liberal nor Conservative: Ideological Innocence in the American Public. In this episode, we talk about his research on how political ideology means different things to political leaders than to the general public, how lots...
Alissa Wilkinson is a film critic and culture reporter for Vox and an associate professor of English and Humanities and The King’s College in New York City. We talk about how she translates her own thoughts and feelings about a film into a written piece of criticism and the role that criticism plays in society. She shares thoughts about the job of a film critic and the...
I'm a social psychologist.